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Nov. 20, 2019

Behind the Brand: Scosha

This week we are highlighting one of our fellow local brands in Brooklyn, Scosha. She was kind enough to share with us a little about her business and her life outside of jewelry.

scosha headshot

When did you begin your career in jewelry?
I began creating and selling jewelry back in 2002 while I was living in Northern Brazil. It was a pretty special time. I was selling one of a kind pieces on the sand dunes at a night market in Jericoacoara. A lot of my inspiration still comes from this period in my life. My career officially launched and was incorporated in 2007 after I began selling to stores in nyc.
 
How did you get started with your business?
 When I first came to New York I stayed in Manhattan with a friend that I made in Mexico a year and a half before. I brought with me a hand full of the pieces I had made in Brazil; I would constantly get requests from people to make something for them whenever I wore a piece out in public, and so I did. A year or so later I invested $600 (that was supposed to be my rent money) into a small collection of 18kt gold pieces. Gold was so much more affordable only 12 years ago, and that was how my first line of jewelry was born. It first launched on consignment In a friends store in TriBeCa and a few months later I picked up my first wholesale client Ron Herman. My first check was close to $20,000! I invested the profit into a factory floor space in Williamsburg, when you could afford to do that and my husband built multiple artist studios for us to work in and others to lease out. I continued on my jewelry journey and he went on to launch private studio spaces for small businesses. Both of our careers grew simultaneously and here we are!
 
What aspect of your business are you most proud of?
 Although it’s been a painful and very challenging journey it’s 100% self-financed, and still growing 12 years later.
 
What inspires you?
Living and dying! I’m inspired by pretty much everything around me, let’s start with people’s brains, animals' brains! Terrifying stories and love stories, kindness, pain, organization, garbage! Kids, they especially blow me away. Nature is always a good source of inspiration:  plants, animals, colors, textures, the sun, the moon, beautiful places, ugly places, etc. I wish I could say it’s something specific like the “ocean” but it’s not.

scosha necklaces

What is your favorite piece to create? Your favorite material to work with?
 I really love up-cycling! I love getting a bunch of old gold, precious stones and giving them new life. A lot of these pieces are family heirlooms with beautiful stories, it is super rewarding to connect with my clients and work on something that is meaningful for them. 
 
What do you want your jewelry to say?
 Have fun and be playful!

scosha earrings

How do you feel about the jewelry industry currently? What excites/concerns you about it?
It’s very exciting to see a lot of new jewelers that are switching things up with mixed media, pieces are more colorful now which I love. At the same time, big fashion house designer brands are coming out with jewelry lines and eating into the market share, where independent designers had more of a platform before. Another concern in this industry is the environmental issue in manufacturing jewelry, a lot of the practices are still not sustainable and ethical. We all need to play a part and try harder in making things better and educating our consumers.

What is your favorite non-jewelry thing to do?
I love writing kids books and designing spaces, I am currently working on some residential homes and a wellness space.

Who do you admire?
My children, they are creative, kind, and fearless. I also admire people who help others unconditionally.

 

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